1. Do you own any pets?
Yes
No
2. Do you own a dog?
Yes
No
3. Do you have access to a computer or device with Internet Access?
Yes
No
4. Do you purchase dog food at the grocery store?
Yes
No
5. Do you purchase your dog's food at a pet store?
Yes
No
6. Have you every purchased pet products on-line before?
Yes
No
7. How much do you spend on-line for your dog each month?
$0.00
$10.00-$50.00
$51.00-$100.00
$101.00-$200.00
8. Which item have you purchased in the last six months?
Pet Toys
Dog Collars
Dog Leashes
Dog Beds
9. Rate the likelihood that you will purchase any pet toys, beds, collars, etc in the next three months?
Very Likely
Likely
Maybe
Very Unlikely
10. How often do you buy dog food?
Daily
Bi-Weekly
Weekly
Monthly
11. Do you have any children ,under 20, living at home with you?
Yes
No
12. How many times have you shopped at Costco, Walmart, Target or other big box store and purchased something for your dog the past 30 days?
None
1 to 2 times
3 to 4 times
5 or more
13. What quantity of dry food do you purchase?
Box of dry food
5 pounds
15 pounds
30 or more pounds
14. How many times have you shopped at PetCo, PetSmart or other pet store in the past 30 days?
None
1 to 2 times
3 - 4 times
5 or more
15. What most influences your decision to try new products?
Value
Price
Convenience
Coupons
16. Which brand of dry dog food do you buy?
Beneful
IAMS
Science Diet
Orijen
17. Which brand of canned dog food do you buy?
Party Animal
Alpo
Eukanuba
Purina
18. Which of the following do you like best about shopping for pet supplies at big-box retailers like Walmart, Cosco, Target?
Price
Selection
Merchandising
Convenience
19. Which of the following do you like least about shopping for pet supplies at big-box retailers like Walmart, Cosco, Target?
Cannot find items
Long Lines
Product Unavailability
No help available
20. How would you rate your last purchasing experience at a pet store?
Poor
OK
Good
Excellent
21. What type of music do you listen to on the radio
Rock
Classical
Country
Easy Listening
22. Which dog magazine do you read?
Cesar's Way
Dog Fancy
Dog World
None
23. Do you read your local newspaper?
Yes
No
24. Are you a member of Facebook?
Yes
No
25. Do you follow Twitter?
Yes
No
26. How much would you pay for canned dog food each week?
$1.00-$10.00
$11.00-$20.00
$21.00-$30.00
More than $30.00
27. How much would you pay for dry dog food each week?
$1.00-$10.00
$11.00-$20.00
$21.00-$30.00
More than $30.00
28. How much would you pay for toys for your dog each month?
$1.00-$10.00
$11.00-$20.00
$21.00-$30.00
$31.00-$100.00
29. How much would you pay for other dog supplies each month?
$10.00-$20.00
$21.00-$40.00
$41.00-$50.00
More than $50.00
30. Would you be interested in the services of a mobile dog groomer?
Yes
No
31. How much would you pay for a mobile gromer to come to your house and groom your dog?
$25.00-$35.00
$36.00-$50.00
$51.00-$70.00
More than $70.00
32. Gender
Male
Female
33. Marital Status
Single
Married
Divorced
Widow
34. How much education do you have?
High School
Two years college
Four year degree
Advanced Degree
35. Yearly income (Single)?
0 to $8,700
$8,700 to $35,350
$35,350 to $85,650
$85,650 to $178,650
More Single Incomes
$178,650 to $388,350
$388,350 or more
36. Yearly income (Married)?
0 to $17,400
$17,400 to $70,700
$70,700 to $142,700
$142,700 to $217,450
More Married Incomes
$217,450 to $388,350
$388,350 or more
37. Ethnic Background?
White
Black
Asian
Hispanic
More Ethnic Backgrounds
Native American
Other
38. Age Classifications?
10-12
13-18
19-25
26-35
More age classifications
36-45
46-60
61-75
Older than 75